Dasha Cochran M Ed, PhD in progress

Daria “Dasha” Cochran is the founder and CEO of Evaluation Essentials. She is currently pursuing her PhD in Research, Evaluation, Measurement, and Statistics from Texas Tech University. Dasha has over 8 years of experience in program evaluation specializing in cost-benefit analysis. She has worked with many organizations including United Way and the Texas Department of Criminal Justice. She is passionate about working with diverse stakeholders to help them utilize data driven.


Daria B. Cochran, M Ed, PhD in progress
CEO Evaluation Essentials



PhD in progress, Research, Evaluation, Measurement, and Statistics, Texas Tech University, expected graduation 2018

M Ed in Counselor Education from Texas Tech University, Lubbock, TX. Graduated in 2008

BS in Economics from Moscow State University, Moscow, Russia. Graduated in 2003

Work Experience:

I have been in the field of program evaluation for about 9 years. I conducted my first evaluation project as a part of a team of graduate faculty (Dr. Gerald Parr and Dr. Loretta Bradley) during my last year at Texas Tech.  Since then I have worked on several evaluation projects with my mentor, Dr. Eugene Wang, and as an independent evaluator. In 2015, I started my own evaluation company, Evaluation Essentials (http://www.evaluationessentials.com/ )


Windham School District Outcome Evaluation and Cost-Benefit Analysis. Texas Department of Criminal Justice. Ongoing.

United Way of Amarillo and Canyon Community Status Reports: 2014, 2015, 2016, and 2017. (https://www.unitedwayama.org/community-status-report)

United Way of Lubbock Community Status Report 2009 and 2010.

Program Evaluation for the Autism Intervention Center at West Texas A&M University. 2009-2011.

Analysis of Costs and Benefits of the Lamb County Family Resource Center. 2009-2010.

Evaluation of the Counselor Education Program at Texas Tech University for the Period between fall 2004 and spring 2008.

Teaching Experience:

2015- 2016 Taught three separate courses on Program Evaluation and Cost-Benefit Analysis at Stats Camp (https://www.statscamp.org/), an award winning statistical training institute.

The courses included topics such as:

–       Needs Assessment

–       Logic Modeling

–       Quantitative data analysis for program evaluation

–       Outcome evaluation

–       Cost-benefit analysis

–       Data driven decision making

2017 – co-teaching a section on Program Evaluation and Cost-Benefit Analysis for an undergraduate course ADRS 4380 Program Development and Evaluation at Texas University.


Cochran D., Wang E., Johnson L., Stevenson S., and Crews C. (2011) “Adolescent Occupational Aspirations: Test of Gottfredson’s Theory of Circumscription and Compromise”, Career Development Quarterly, Volume 59, Issue 5, pages 412–427, September 2011.

Cochran D., Wang E., Carpenter J.C., Lopez A. (2017). The Role of Career and Technical Education in Reducing Human and Economic Burden of Incarceration: The Known and The Unknown. Submitted for publication to the Journal of Correctional Education.

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