Jörg Henseler, Ph.D. 

Jörg Henseler, Ph.D. is a professor at the University of Twente, The Netherlands, and a visiting professor at Universidade Nova de Lisboa, Portugal. His research interests encompass structural equation modeling, marketing research, and management of products, services, and brands. He has published in scholarly journals including Computational Statistics & Data Analysis, European Journal of Information Systems, International Journal of Research in Marketing, Journal of Supply Chain Management, Journal of the Academy of Marketing Science, MIS Quarterly, Organizational Research Methods, Structural Equation Modeling, and he has edited two handbooks on partial least squares path modeling. He chairs the scientific advisory board of ADANCO, a new software for variance-based structural equation modeling.

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